Work
Partnerships & creator relations in gaming and digital culture
Senior Partnerships Manager & Founding Team Operator with 8+ years of hands-on experience building strategic partnerships, communities, and brand programs across gaming, creator, and virtual streaming ecosystems — partnering with companies from Southeast Asia and North America to Japan and the Middle East.
My roots are in events and premium hospitality — where I learned to build relationships and create experiences that bring people together. I carried that into gaming and esports, running tournaments from grassroots community cups to exhibition-scale events, and growing the communities and partnerships that bring them to life.
My work focuses on launching foundational creator programs, negotiating strategic brand partnerships, and leading cross-functional teams to deliver measurable growth. I bridge authentic creator communities with brand strategies that drive long-term impact.
Experience
Streamer Partnerships Lead
Recruited and onboarded 100+ global mobile VTubers and digital creators for the AniLive Jumpstart Program. Designed onboarding workflows that cut turnaround time by 40%, and built educational resources and community guidelines to lift brand compliance and creator retention.
Brand Partnerships Manager
Secured Twitch, Discord, and TikTok certifications, doubling digital brand presence. Built sponsorship pipelines, pitch decks, and integrated campaign activations, and led the HER Galaxy × Mavix campaign promoting diversity and inclusion in gaming.
Business Development Consultant
Drove brand partnerships with Discord and regional creators for online tournaments, expanding event sponsorships and audience across the Philippines.
Project Manager
Launched FIGHT Esports across 7 Southeast Asian markets, forming strategic publisher partnerships with Moonton, Tencent, and TikTok. Organized and produced 80+ esports tournaments and 4 major offline events, and co-produced the TikTokGGPH Creator Cup (1B+ views).
Earlier: Brand & Marketing Manager and Membership Manager across the hospitality & lifestyle industries.
Core Expertise
- Strategic Partnerships & BD Brand partnerships, sponsorships, and co-marketing with global game publishers (Garena, Tencent, Moonton, NetEase) and platforms like TikTok and Discord.
- Creator & Community Building and growing communities, onboarding talent, and scaling creator & VTuber ecosystems — including mobile VTuber programs at AniLive.
- Esports & Live Events Producing 80+ competitive tournaments across Southeast Asia and North America, from grassroots cups to exhibition-scale broadcasts.
- Brand Marketing & Ops Campaign strategy, sponsorship proposals, performance tracking, and product marketing for gaming and creator audiences.
Building
A private record of your life, kept like a video-game save file — where you’ve been, what you’ve done, who’s been with you, and a printable guide made out of it. Designed around one rule: count what someone has collected, never what they’re missing. Runs entirely in the browser, so none of the data leaves the device. Free to use, and open to partnerships.
A browser game that walks you through the grocery markets of the countries I’ve actually visited — real local prices, native-script words, and a passport you fill as you go. Built as a learning game rather than a race.
Featured In
- Esports InsiderFIGHT and Wallet Codes Join Forces with Garena
- PR Newswire AsiaTikTok Partners with FIGHT Esports for the #TikTokGGPH Creator Cup Tournament
- MARKETECH APACFIGHT Esports Teams Up with TikTok for Live Gaming Events Across SEA
- ABS-CBN SportsTikTok Links Up with FIGHT Esports for Creator Cup
- Gamers Change LivesEpisode 15: Women in Games — Creating a Pipeline
- Women in GamesIntroducing the Women in Games Asia Chapter Leadership Team
- Women in Games ExpoWomen in Games Careers & Networking Expo
Get in Touch
Open to partnerships, consulting, and strategic roles — and always up for events, meetups, and collaborations in the gaming and creator space. Drop a note below and it’ll land straight in my inbox.